Decision to Export
Summary
As the executive decision maker of your organization, you are faced with the daunting task of continually improving the bottom line. This is done primarily through two avenues. You can reduce expenses or increase sales. Reducing expenses can only carry you so far. Many organizations cut expenses only to see less savings to the bottom line because of ancillary circumstances.
Reducing personnel can increase overtime or dilute efforts in profitable activities. Purchasing less supplies impacts company performance ultimately leading to customer benefits. It is possible to reduce expenses to the point of going out of business.
Increasing sales is the preferred method of adding to the bottom line. However, the cost of doing business can make this an expensive endeavor. The addition of staff and resources has an ongoing cost that must be absorbed in the increase of sales to justify the expense. Many times these efforts result in the constant swapping of market share with your competition.
These lengthy and expensive efforts do little in dependably providing a financial forecast. Projecting sales are a wild guess more times than companies would like to admit. Executive decision makers like yourself rely on these 'best guess' scenarios to base organizational focus and activities.
Today's business environment is very fluid. Techniques that provided successful results, even a year ago, are no longer effective. Your customers are more educated and the competition has learned all they can from your hard work. Profit margins are a target and the executive decision maker is responsible for success and failure. It is not a comfortable position to be in.
The technology revolution has made the world of business a very small environment. Countries are being developed at astonishing rates creating prime market potential for your business. This is fertile ground for expanding your company's target market. Progressive companies look to new opportunities instead of continuing to comfortably allow business to occur as it always has. It is a proven fact of history that entities begin to cease once they stop expanding. We can see this in historical empires and in local businesses.
The future is in international markets whether it is acknowledged or not. The global market place is new territory and ripe for your business. Visionary executive decision makers see the possibilities. They know that these are the markets to target. Foreign distribution channels hold the potential to increase the bottom line.