Global Trade Base Trends
January 5, 2010 - Outsourcing is In
A new decade is here. This is a time for business leaders to take an introspective look at their company to plot a course going forward. The leadership traits of endurance, strategy, loyalty and integrity will be crucial in the months ahead. These core competencies will outlast any economic downturn and persistence will always bring success.GTB is a member of the Food Marketing Institute (FMI). This agency is providing leadership and advocacy for the food distribution industry worldwide. We also work in cooperation with the principles and objectives of the Grocery Manufacturers Association (GMA). Together, these entities promote the successful marketing and distribution of products that work parallel to the core business of Global Trade Base.
The FMI conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies – food retailers and wholesalers – in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries.
The GMA represents the world’s leading food, beverage and consumer products companies. The association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The #2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation’s economy.
Two very significant studies have been conducted regarding the value of utilizing an outside company to promote products. There is a definitive value for both the manufacturer/producer and product buyer. The business trend has been migrating towards growth in the utilization of outsourcing and these studies go into detail explaining why.
Study 1: Maximizing the Impact of Outsourcing: How Consumer Packaged Goods companies (CPGs) can best use Sales & Marketing Agencies in a changing environment. Conducted by the ASMC foundation, GMA and BAIN & company.
http://www.gmaonline.org/publications/SMA_Report_Final.pdf
Study 2: Outsourcing is In! How Consumer Packaged Goods (CPG) companies enhance performance, reduce cost & increase ROI through outsourcing sales & marketing. Conducted by the ASMC foundation, GMA, Food Products Association (FPA) and the Institute for Customer Relationship Management (iCRM).
http://www.gmabrands.com/publications/ExecSummary_20080918_v2.pdf
These two studies are a ‘Must Read’ for any company seeking to expand its sales & marketing efforts through outsourcing. Global Trade Base is committed to the service we provide and successful growth going forward. Our portfolio of 8,000 products is continuing to grow. The ease of doing business with buyers across five continents provides a ‘one stop’ source of products making their purchasing duties more efficient, streamlined and profitable. The buyers appreciate our expertise in coordinating product procurement and transaction management. It is far easier for them to interact with one focal point company instead of the time, effort and education process required when dealing with multiple independent producers.
We encourage every food producer to extend their sales and marketing efforts to include a proven international market. We offer access to buyers across five continents.
E.J. Spidell, President, Global Trade Base